Anne Cook of Sanctuary Studio tick off on all three - This morning I had the pleasure of sitting down with the lovely Anne to learn about her gorgeous products and the story of her brand as she has built her business over the past 5 years...
How was Sanctuary Studio Born?
My two eldest daughters started a little online business importing homewares such as quilts, curious, embroidered bags and cushions from India in 2014. They were supplied by artisans, but found that a lot of the goods were quite generic. We all decided that it would be more interesting to design products that were unique and Sanctuary Studio was launched as a new brand with custom products that couldn't be found everywhere.
Why did you create Sanctuary Studio?
As an interior designer I know that the price of bespoke homewares can be prohibitive. Our aim was to provide design focussed homewares and lifestyle products at a mid range price.
Your latest collection "Belize" I think is my favourite to date, where does your inspiration come from?
Nature. We are nature and animal kooks. We can't resist designing with the birds and the bees and the flowers and the trees and the moon up above....and a thing called love.
What is your most popular product ?
Our robe collections have been well established for a few years now. And we have had a big growth in the tableware department.
What’s the most common frequently-asked-question about your business and what is the answer?
How do you come up with ideas for the business? Answer; trial and error, hits and misses, learn from mistakes, chin up and keep going.
Describe one thing people would be surprised about from behind-the-scenes of your business.
The tapping sound of a keyboard at midnight to catch up on work emails.
What aspect about your business do you love the most?
We LOVE working with our beautiful artists. We are lucky to work with artists from Russia to Brazil to our super talented locals and beyond. They inspire us with their talent. We give a brief, suggest a few colours and let them do their thing. Most artists paint freehand and add digital components to a pattern and in our view should have their work on a wall in a gallery.
When you’re not in business mode, what do you love to do?
Our family is lucky to have a hobby farm in rural Victoria. My husband and I try to get there most weekends. We have planted hundreds of trees and are allowing the forest to return after years of historic farming where trees were felled for grazing. We pull on our gumboots (brown snakes) and walk through the eucalypt forest and admire how the trees have grown and how happy they look. My18 year old says we are boring.
Any exciting business plans for 2020?
Lots of new products. Lots of new patterns. Watch out for our bridal packages with big discounts for bridesmaid's robes and cosmetic bags. We love a wedding. And we are super grateful to our customers who support what we are doing.